The kinetic quality of store design: An Exploration of its influence on shopping experience
Bonnin, Gaël; Goudey, Alain (2012), The kinetic quality of store design: An Exploration of its influence on shopping experience, Journal of Retailing and Consumer Services, 19, 6, p. 637-643. http://dx.doi.org/10.1016/j.jretconser.2012.08.006
Type
Article accepté pour publication ou publiéDate
2012Journal name
Journal of Retailing and Consumer ServicesVolume
19Number
6Publisher
Elsevier
Pages
637-643
Publication identifier
Metadata
Show full item recordAbstract (EN)
Kinetic quality of store space is the appreciation of the store with regard to the movements and gestures that can be performed during the shopping trip. Few researches have studied this concept despite its potential influence on shopping outcomes. In this paper, we show that the kinetic quality of the store has an impact on hedonic and utilitarian shopping values and on purchase. The impact on shopping value is similar in magnitude to that of atmospheric quality. Music and visual esthetics positively influence kinetic quality.Subjects / Keywords
Store atmosphere; Kinetic; Shopping value; Music; EstheticsJEL
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