On the Influence of Web Users' Opinions: the Role of Social Presence and Expertise
dc.contributor.author | Ardelet-Massieu, Caroline | |
dc.contributor.author | Brial, Bérangère
HAL ID: 7105 | |
dc.date.accessioned | 2012-12-18T14:01:25Z | |
dc.date.available | 2012-12-18T14:01:25Z | |
dc.date.issued | 2012 | |
dc.identifier.uri | https://basepub.dauphine.fr/handle/123456789/10734 | |
dc.language.iso | en | en |
dc.subject | websites | en |
dc.subject | social presence | en |
dc.subject.ddc | 659 | en |
dc.subject.classificationjel | M39 | en |
dc.subject.classificationjel | M31 | en |
dc.subject.classificationjel | O32 | en |
dc.title | On the Influence of Web Users' Opinions: the Role of Social Presence and Expertise | en |
dc.type | Communication / Conférence | |
dc.subject.ddclabel | Publicité Relations publiques | en |
dc.relation.conftitle | Annual Conference of Academy of Marketing Science | en |
dc.relation.confdate | 2012-05 | |
dc.relation.confcity | New Orleans | en |
dc.relation.confcountry | États-Unis | en |
dc.relation.forthcoming | non | en |
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