Strategizing through Sensemaking Practices: Mapping Out a Real Estate Project

Garreau, Lionel; Mouricou, Philippe

Garreau, Lionel; Mouricou, Philippe (2012), Strategizing through Sensemaking Practices: Mapping Out a Real Estate Project, 32nd Strategic Management Society Annual Conference, 2012-10, Prague, CZECH REPUBLIC

Type

Communication / Conférence

Date

2012

Conference title

32nd Strategic Management Society Annual Conference

Conference date

2012-10

Conference city

Prague

Conference country

CZECH REPUBLIC

Metadata

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Author(s)

Garreau, Lionel
Mouricou, Philippe

Abstract (EN)

Sensemaking practices are a core activity for strategizing in organizations.Managers can use various types of objects to shape sense in a project. Wepropose an integrative framework to analyse the sensemaking practicesat work in a real estate project. Our results provide a better understandingof the micro foundations of strategy and sensemaking.

Subjects / Keywords

Common sense; Organizational effectiveness

JEL

L85 - Real Estate Services
L1 - Market Structure, Firm Strategy, and Market Performance