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Business Remodelling: How Civil Society Organizations Use Mise-en-sens Tactics to Shape Companies Strategy?

Garreau, Lionel; Maucuer, Raphaël (2012), Business Remodelling: How Civil Society Organizations Use Mise-en-sens Tactics to Shape Companies Strategy?, 32nd Strategic Management Society Annual Conference, Prague, CZECH REPUBLIC

Type
Communication / Conférence
Date
2012
Conference title
32nd Strategic Management Society Annual Conference
Conference city
Prague
Conference country
CZECH REPUBLIC
Metadata
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Author(s)
Garreau, Lionel
Maucuer, Raphaël
Abstract (EN)
This paper examines the discursive mise-en-sens (Corvellec & Risberg,2007) tactics civil society organizations (CSOs) use to influence strategicdevelopment of companies. Drawing on the case study of Suez-Environment, a major water distribution company in the world, we showthat CSOs can play an important role in the definition of companies’business model (BM). We show 16 mise-en-sens tactics that CSOs use inorder to shape strategy development, the output of which being new strategic segmentation. Our research provides contribution for theStrategy-as-Practice field through a) highlighting the role of CSOs aspractitioners in companies BM evolution b) identification of 16 mise-en-senstactics in strategy development c) understanding which elements ofstrategy are addressed by mise-en-sens tactics.
Subjects / Keywords
strategy-as-practice; business models; narrative; sensemaking; CSOs; mise-en-sens
JEL
L29 - Other
L19 - Other
M19 - Other

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