“Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?
Johnson, Guillaume D.; Grier, Sonya A. (2011), “Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?, International Journal of Case Studies in Management, 9, 4
TypeArticle accepté pour publication ou publié
Journal nameInternational Journal of Case Studies in Management
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Abstract (EN)This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.
Subjects / KeywordsConsumer behavior; Nutrition; Psychological aspects; Food habits; Marketing; Advertising
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