“Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?
Johnson, Guillaume D.; Grier, Sonya A. (2011), “Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?, International Journal of Case Studies in Management, 9, 4
Type
Article accepté pour publication ou publiéDate
2011-11Journal name
International Journal of Case Studies in ManagementVolume
9Number
4Publisher
HEC Montréal
Metadata
Show full item recordAbstract (EN)
This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.Subjects / Keywords
Consumer behavior; Nutrition; Psychological aspects; Food habits; Marketing; AdvertisingRelated items
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