Show simple item record

dc.contributor.authorLowry, Paul Benjamin
dc.contributor.authorVance, Anthony
dc.contributor.authorMoody, Greg
dc.contributor.authorBeckman, Bryan
dc.contributor.authorRead, Aaron
dc.date.accessioned2014-01-16T15:32:30Z
dc.date.available2014-01-16T15:32:30Z
dc.date.issued2008
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/12465
dc.language.isoenen
dc.subjectassociative network model of memoryen
dc.subjectbrand awarenessen
dc.subjectbrand imageen
dc.subjectbranding allianceen
dc.subjecte-commerceen
dc.subjectinformation integration theoryen
dc.subjectInterneten
dc.subjecttrusten
dc.subjectWeb site qualityen
dc.subject.ddc658.8en
dc.subject.classificationjelD91en
dc.subject.classificationjelD18en
dc.subject.classificationjelL14en
dc.subject.classificationjelL81en
dc.subject.classificationjelM31en
dc.titleExplaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sitesen
dc.typeArticle accepté pour publication ou publié
dc.contributor.editoruniversityotherUniversity of Nebraska;États-Unis
dc.contributor.editoruniversityotherUniversity of Pittsburgh;États-Unis
dc.contributor.editoruniversityotherGeorgia State University;États-Unis
dc.contributor.editoruniversityotherBrigham Young University;États-Unis
dc.description.abstractenTrust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged to improve a Web site's brand image. We also extend information integration theory to explain how branding alliances are able to increase initial trust and transfer positive effects to Web sites. Testing of our model shows that the most important constructs for increasing initial trust in our experimental context are branding and Web site quality. Finally, we discuss future research ideas, limitations, implications, and ideas for practitioners.en
dc.relation.isversionofjnlnameJournal of Management Information Systems
dc.relation.isversionofjnlvol24en
dc.relation.isversionofjnlissue4en
dc.relation.isversionofjnldate2008
dc.relation.isversionofjnlpages199-224en
dc.relation.isversionofdoihttp://dx.doi.org/10.2753/MIS0742-1222240408en
dc.relation.isversionofjnlpublisherM.E. Sharpe Inc.en
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record