'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?
Grier, Sonya A.; Johnson, Guillaume D. (2013), 'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?, in Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J., The Dark Side 2: Critical Cases on the Downside of Business, Greenleaf, p. 197-222
Book titleThe Dark Side 2: Critical Cases on the Downside of Business
Book authorFatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J.
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Abstract (EN)This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.
Subjects / KeywordsConsumer behavior; Advertising; Corporate responsibility; Food habits; Obesity; Nutrition; Psychological aspects; Responsabilité sociétale des entreprises; Obésité; Aliments; Publicité; Coutumes alimentaires
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