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'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?

Grier, Sonya A.; Johnson, Guillaume D. (2013), 'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?, in Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J., The Dark Side 2: Critical Cases on the Downside of Business, Greenleaf, p. 197-222

Type
Chapitre d'ouvrage
Date
2013
Book title
The Dark Side 2: Critical Cases on the Downside of Business
Book author
Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J.
Publisher
Greenleaf
ISBN
978-1-906093-92-1
Pages
197-222
Metadata
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Author(s)
Grier, Sonya A.

Johnson, Guillaume D.
Dauphine Recherches en Management [DRM]
Abstract (EN)
This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.
Subjects / Keywords
Consumer behavior; Advertising; Corporate responsibility; Food habits; Obesity; Nutrition; Psychological aspects; Responsabilité sociétale des entreprises; Obésité; Aliments; Publicité; Coutumes alimentaires
JEL
D12 - Consumer Economics: Empirical Analysis
I12 - Health Behavior
M14 - Corporate Culture; Diversity; Social Responsibility
M31 - Marketing
M37 - Advertising