'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?
Grier, Sonya A.; Johnson, Guillaume D. (2013), 'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?, dans Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J., The Dark Side 2: Critical Cases on the Downside of Business, Greenleaf, p. 197-222
Type
Chapitre d'ouvrageDate
2013Titre de l'ouvrage
The Dark Side 2: Critical Cases on the Downside of BusinessAuteurs de l’ouvrage
Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J.Éditeur
Greenleaf
Isbn
978-1-906093-92-1
Pages
197-222
Métadonnées
Afficher la notice complèteRésumé (EN)
This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.Mots-clés
Consumer behavior; Advertising; Corporate responsibility; Food habits; Obesity; Nutrition; Psychological aspects; Responsabilité sociétale des entreprises; Obésité; Aliments; Publicité; Coutumes alimentairesPublications associées
Affichage des éléments liés par titre et auteur.
-
Johnson, Guillaume D.; Grier, Sonya A. (2011-11) Article accepté pour publication ou publié
-
Grier, Sonya A.; Thomas, Kevin D.; Johnson, Guillaume D. (2018) Article accepté pour publication ou publié
-
Thomas, K. D.; Grier, Sonya A.; Johnson, Guillaume D. (2018) Chapitre d'ouvrage
-
Johnson, Guillaume D.; Thomas, Kevin D.; Harrison, Anthony Kwame; Grier, Sonya A. (2019) Ouvrage
-
Johnson, Guillaume D.; Elliott, Roger M.; Grier, Sonya A. (2010) Article accepté pour publication ou publié