'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?

Grier, Sonya A.; Johnson, Guillaume D.

Grier, Sonya A.; Johnson, Guillaume D. (2013), 'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?, dans Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J., The Dark Side 2: Critical Cases on the Downside of Business, Greenleaf, p. 197-222

Type

Chapitre d'ouvrage

Date

2013

Titre de l'ouvrage

The Dark Side 2: Critical Cases on the Downside of Business

Auteurs de l’ouvrage

Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J.

Éditeur

Greenleaf

Isbn

978-1-906093-92-1

Pages

197-222

Métadonnées

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Auteur(s)

Grier, Sonya A.

Johnson, Guillaume D.
Dauphine Recherches en Management [DRM]

Résumé (EN)

This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.

Mots-clés

Consumer behavior; Advertising; Corporate responsibility; Food habits; Obesity; Nutrition; Psychological aspects; Responsabilité sociétale des entreprises; Obésité; Aliments; Publicité; Coutumes alimentaires

JEL

D12 - Consumer Economics: Empirical Analysis
I12 - Health Behavior
M14 - Corporate Culture; Diversity; Social Responsibility
M31 - Marketing
M37 - Advertising