Show simple item record

'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?

hal.structure.identifier
dc.contributor.authorGrier, Sonya A.*
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorJohnson, Guillaume D.*
dc.date.accessioned2014-03-11T17:08:11Z
dc.date.available2014-03-11T17:08:11Z
dc.date.issued2013
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/12854
dc.language.isoenen
dc.subjectConsumer behavior
dc.subjectAdvertising
dc.subjectCorporate responsibility
dc.subjectFood habits
dc.subjectObesity
dc.subjectNutrition
dc.subjectPsychological aspects
dc.subjectResponsabilité sociétale des entreprises
dc.subjectObésité
dc.subjectAliments
dc.subjectPublicité
dc.subjectCoutumes alimentaires
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelI.I1.I12en
dc.subject.classificationjelM.M1.M14en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelM.M3.M37en
dc.title'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?
dc.typeChapitre d'ouvrage
dc.description.abstractenThis case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.
dc.identifier.citationpages197-222
dc.relation.ispartoftitleThe Dark Side 2: Critical Cases on the Downside of Business
dc.relation.ispartofeditorFatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J.
dc.relation.ispartofpublnameGreenleaf
dc.relation.ispartofdate2013
dc.subject.ddclabelMarketingen
dc.relation.ispartofisbn978-1-906093-92-1
dc.relation.forthcomingnonen
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.readershipRecherche
dc.description.audienceInternational
dc.description.audienceInternational
dc.date.updated2016-09-12T12:57:18Z
hal.identifierhal-01655144*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut
hal.author.functionaut


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record