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Resource Efficiency Strategies and Market Conditions

Delmas, Magali; Pekovic, Sanja (2015), Resource Efficiency Strategies and Market Conditions, Long Range Planning, 48, 2, p. 80–94. http://dx.doi.org/10.1016/j.lrp.2013.08.014

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SSRN-id2315344.pdf (229.5Kb)
Type
Article accepté pour publication ou publié
Date
2015-04
Journal name
Long Range Planning
Volume
48
Number
2
Publisher
Elsevier
Pages
80–94
Publication identifier
http://dx.doi.org/10.1016/j.lrp.2013.08.014
Metadata
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Author(s)
Delmas, Magali cc
Pekovic, Sanja
Abstract (EN)
In this paper we analyze the factors that drive the adoption of innovative resource efficiency strategies to reduce energy and material use, under different market conditions. We uncover the “paradox” of lower adoption of resource efficiency strategies in an economic downturn and identify the characteristics of firms that adopt these strategies. Using data from a French survey with responses from 5,877 firms, we show that only 10% of the firms in our sample adopt resource efficiency strategies in perceived economic downturn as compared to 46% in perceived steady or growing market conditions. However, the probability of adopting such strategies in downturn conditions rises to 24% for firms that focus on cost leadership strategies, have adopted environmental standards, conduct their research internally and are vertically integrated. We provide recommendations to encourage more widespread adoption of resource efficiency strategies.
Subjects / Keywords
Business strategy; Corporate sustainability; Energy efficiency; Resource efficiency; Contingent theory
JEL
L2 - Firm Objectives, Organization, and Behavior
M2 - Business Economics
Q4 - Energy

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