B2C Virtual Communities: Typology and Associated Benefits - An Exploratory Qualitative Study
Ben Yahia, Imène (2006), B2C Virtual Communities: Typology and Associated Benefits - An Exploratory Qualitative Study, in Filipe, Joaquim; Greene, Thomas, ICE-B 2006 - Proceedings of the International Conference on e-Business, Setúbal, Portugal, August 7-10, 2006, ICE-B is part of ICETE - The International Joint Conference on e-Business and Telecommunications, INSTICC Press : Setúbal, p. 235-241
Type
Communication / ConférenceDate
2006Conference title
International Conference on e-Business. ICE-B 2006Conference date
2006-08Conference city
SetúbalConference country
PortugalBook title
ICE-B 2006 - Proceedings of the International Conference on e-Business, Setúbal, Portugal, August 7-10, 2006, ICE-B is part of ICETE - The International Joint Conference on e-Business and TelecommunicationsBook author
Filipe, Joaquim; Greene, ThomasPublisher
INSTICC Press
Published in
Setúbal
ISBN
972-8865-62-7
Pages
235-241
Metadata
Show full item recordAuthor(s)
Ben Yahia, ImèneSubjects / Keywords
Marketing comportemental; Consommateurs; Comportement; Réseaux sociaux (Internet); B2C; virtual communities of consumersRelated items
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