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B2C Virtual Communities: Typology and Associated Benefits - An Exploratory Qualitative Study

Ben Yahia, Imène (2006), B2C Virtual Communities: Typology and Associated Benefits - An Exploratory Qualitative Study, dans Filipe, Joaquim; Greene, Thomas, ICE-B 2006 - Proceedings of the International Conference on e-Business, Setúbal, Portugal, August 7-10, 2006, ICE-B is part of ICETE - The International Joint Conference on e-Business and Telecommunications, INSTICC Press : Setúbal, p. 235-241

Type
Communication / Conférence
Date
2006
Titre du colloque
International Conference on e-Business. ICE-B 2006
Date du colloque
2006-08
Ville du colloque
Setúbal
Pays du colloque
Portugal
Titre de l'ouvrage
ICE-B 2006 - Proceedings of the International Conference on e-Business, Setúbal, Portugal, August 7-10, 2006, ICE-B is part of ICETE - The International Joint Conference on e-Business and Telecommunications
Auteurs de l’ouvrage
Filipe, Joaquim; Greene, Thomas
Éditeur
INSTICC Press
Ville d’édition
Setúbal
Isbn
972-8865-62-7
Pages
235-241
Métadonnées
Afficher la notice complète
Auteur(s)
Ben Yahia, Imène
Mots-clés
Marketing comportemental; Consommateurs; Comportement; Réseaux sociaux (Internet); B2C; virtual communities of consumers
JEL
M15 - IT Management
M41 - Accounting
D11 - Consumer Economics: Theory
D12 - Consumer Economics: Empirical Analysis
Z13 - Economic Sociology; Economic Anthropology; Social and Economic Stratification