B2C Virtual Communities: Typology and Associated Benefits - An Exploratory Qualitative Study

dc.contributor.author	Ben Yahia, Imène
dc.date.accessioned	2014-06-16T09:11:57Z
dc.date.available	2014-06-16T09:11:57Z
dc.date.issued	2006
dc.identifier.uri	https://basepub.dauphine.fr/handle/123456789/13453
dc.language.iso	en	en
dc.subject	Marketing comportemental	en
dc.subject	Consommateurs	en
dc.subject	Comportement	en
dc.subject	Réseaux sociaux (Internet)	en
dc.subject	B2C	en
dc.subject	virtual communities of consumers	en
dc.subject.ddc	658.8	en
dc.subject.classificationjel	M15	en
dc.subject.classificationjel	M41	en
dc.subject.classificationjel	D11	en
dc.subject.classificationjel	D12	en
dc.subject.classificationjel	Z13	en
dc.title	B2C Virtual Communities: Typology and Associated Benefits - An Exploratory Qualitative Study	en
dc.type	Communication / Conférence
dc.identifier.citationpages	235-241	en
dc.relation.ispartoftitle	ICE-B 2006 - Proceedings of the International Conference on e-Business, Setúbal, Portugal, August 7-10, 2006, ICE-B is part of ICETE - The International Joint Conference on e-Business and Telecommunications	en
dc.relation.ispartofeditor	Filipe, Joaquim
dc.relation.ispartofeditor	Greene, Thomas
dc.relation.ispartofpublname	INSTICC Press	en
dc.relation.ispartofpublcity	Setúbal	en
dc.relation.ispartofdate	2006
dc.subject.ddclabel	Marketing	en
dc.relation.ispartofisbn	972-8865-62-7	en
dc.relation.conftitle	International Conference on e-Business. ICE-B 2006	en
dc.relation.confdate	2006-08
dc.relation.confcity	Setúbal	en
dc.relation.confcountry	Portugal	en
dc.relation.forthcoming	non	en

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