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Building 'Critical Performativity Engines' for deprived communities: The construction of popular cooperative incubators in Brazil

Leca, Bernard; Gond, Jean-Pascal; Barin Cruz, Luciano (2014), Building 'Critical Performativity Engines' for deprived communities: The construction of popular cooperative incubators in Brazil, Organization, 21, 5, p. 683-712. 10.1177/1350508414534647

Type
Article accepté pour publication ou publié
Date
2014-09
Journal name
Organization
Volume
21
Number
5
Publisher
SAGE Publications
Pages
683-712
Publication identifier
10.1177/1350508414534647
Metadata
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Author(s)
Leca, Bernard
Dauphine Recherches en Management [DRM]
Gond, Jean-Pascal

Barin Cruz, Luciano
Abstract (EN)
Although worker cooperatives offer an organizational model that critical management scholars could adopt to demonstrate the utility of their normative ideals, little is known about how academia can contribute to the creation of worker cooperatives. Building on the concept of performativity and the case of the Technological Incubators for Popular Cooperatives in Brazil, we provide an account of constructing incubators for worker cooperatives across multiple universities. Our study uncovers the challenges that scholars face in performing the model of worker cooperatives by cognitively embedding actors within both economic and cooperative principles through teaching. Our results clarify the role of feedback loops, knowledge circulation, and the building of 'chains of translation' in the concrete manufacturing of worker cooperatives, and we show how universities can help develop a multilevel, flexible, and complex support network that enhances the performativity of the worker cooperative model. We advance the concept of a 'critical performativity engine' to describe the process whereby the first method for incubating cooperatives was developed and then translated across settings.
Subjects / Keywords
Échange de savoirs; Réseaux sociaux; Pépinières d'entreprises; Brésil; Brazil; Cooperatives; Critical performativity; Knowledge; Network; Performativity
JEL
L14 - Transactional Relationships; Contracts and Reputation; Networks
L53 - Enterprise Policy
M13 - New Firms; Startups
Z13 - Economic Sociology; Economic Anthropology; Social and Economic Stratification

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