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dc.contributor.authorParguel, Béatrice
HAL ID: 11155
ORCID: 0000-0002-2329-6137
dc.contributor.authorBenoît-Moreau, Florence
dc.date.accessioned2014-11-19T15:50:19Z
dc.date.available2014-11-19T15:50:19Z
dc.date.issued2015
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/14259
dc.language.isoenen
dc.subjectPublic Policy
dc.subjectConsumer information
dc.subjectSustainable Consumption
dc.subjectEnvironmental Labeling
dc.subjectBrand image
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.subject.classificationjelQ56en
dc.subject.classificationjelQ58en
dc.titleCounterproductive Environmental Performance Displays: Lessons From the Automotive Sector
dc.typeCommunication / Conférence
dc.description.abstractenThis paper mobilizes classical models of information processing and persuasion (ELM) to examine the efficiency of a European Directive 1999/94/EC of December, 13, 1999 regarding automotive carbon emission information to convert consumers to more sustainable patterns of consumption. This Directive states that European carmakers have to prominently display their vehicles’ carbon emissions rate on advertisement or commercial brochures. Based on an experiment conducted on a representative sample of French consumers, the authors show that this obligation, far from guiding consumers’ choice toward environment-friendly vehicles, is ineffective, and even counterproductive, among non-expert consumers. They show that the display of environmental information should rather take a colored A-G scale to guide non-expert consumers towards sustainable consumption behaviors. The authors finally discuss implications for public policy makers.
dc.identifier.citationpages842
dc.relation.ispartoftitleIdeas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
dc.relation.ispartofeditorKubacki, Krzysztof
dc.relation.ispartofpublnameSpringer
dc.relation.ispartofpublcityBerlin Heidelberg
dc.relation.ispartofdate2015
dc.subject.ddclabelMarketingen
dc.relation.ispartofisbn978-3-319-10950-3
dc.relation.conftitle2014 AMS Annual Conference
dc.relation.confdate2013-05
dc.relation.confcityMonterey, CA
dc.relation.confcountryUNITED STATES
dc.relation.forthcomingnonen
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceInternational
dc.date.updated2017-01-20T10:22:16Z


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