Can Sensory Stimulation Decrease Rumination? An Exploration of the Influence of Senses on Repeated Mental Simulation
Bonnin, Gaël; Goudey, Alain (2013), Can Sensory Stimulation Decrease Rumination? An Exploration of the Influence of Senses on Repeated Mental Simulation, Advances in Consumer Research, 41, p. 533-534
TypeArticle accepté pour publication ou publié
Journal nameAdvances in Consumer Research
Association for Consumer Research
MetadataShow full item record
Abstract (EN)Struggling to assemble an Ikea product, failing to make a purchase on a website, seeing a recently bought product break down, sitting in the waiting room at the doctor’s office, waiting at the supermarket are only but a few of the multiple occasions for rumination. Although seemingly harmless, rumination is a key concept for the understanding of cognitive functioning (Denson, 2012; Gomez and Debenedetti, 2010) especially because it partially or fully mediates the effect of negative emotions on consumer behavior (Porath, MacInnis, and Folkes, 2010; Strizhakova, Tsarenko, and Ruth, 2012). But little research has investigated the means of reducing it (Strizhakova, Tsarenko, and Ruth, 2012). Two empirical studies show that an arousing visual ambiance (study 1) and a combination of scent and music (study 2) reduce the intensity of rumination.
Subjects / KeywordsStimulation sensorielle; Consommateurs; Comportement; Sensory Stimulation; Consumer behavior; Effect of negative emotions; Rumination; Stress
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