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Investigating Potential Misleading Effects of Executional Cues in Marketing

hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorParguel, Béatrice
HAL ID: 11155
ORCID: 0000-0002-2329-6137		*
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorBenoît-Moreau, Florence*
hal.structure.identifier
dc.contributor.authorRussell, Cristel Antonia*
dc.date.accessioned2014-12-03T12:45:48Z
dc.date.available2014-12-03T12:45:48Z
dc.date.issued2014-06
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/14345
dc.language.isoenen
dc.subjectPublicité mensongèreen
dc.subjectImage écologiqueen
dc.subjectDeceptive advertisingen
dc.subjectEcological imageen
dc.subjectGreenwashingen
dc.subject.ddc658en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelM.M3.M37en
dc.subject.classificationjelM.M3.M38en
dc.subject.classificationjelQ.Q5.Q56en
dc.titleInvestigating Potential Misleading Effects of Executional Cues in Marketingen
dc.typeCommunication / Conférence
dc.description.abstractenThis paper examines the ‘executional greenwashing’ effect, i.e. the use of nature-evoking elements in advertisements to artificially enhance a brand’s ecological image. Theoretical and regulatory implications are discussed.en
dc.subject.ddclabelMarketingen
dc.relation.conftitleAMA 2014 Marketing & Public Policy Conferenceen
dc.relation.confdate2014-06
dc.relation.confcityBoston, MAen
dc.relation.confcountryÉtats-Unisen
dc.relation.forthcomingnonen
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceInternational
hal.identifierhal-01644822*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut
hal.author.functionaut
hal.author.functionaut


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