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hal.structure.identifier
dc.contributor.authorDesmet, Pierre*
dc.date.accessioned2009-07-31T10:46:48Z
dc.date.available2009-07-31T10:46:48Z
dc.date.issued2002
dc.identifier.issn0779-7389
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/1449
dc.language.isofren
dc.subjectEuro
dc.subjectMarketing
dc.subjectFixation des prix
dc.subject.ddc332en
dc.subject.classificationjelM31en
dc.subject.classificationjelE40en
dc.subject.classificationjelE31en
dc.titleLes prix en euro : questions, méthodes et premiers résultats
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenThe arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion, the prices that will be set in euros, taking into account the consequences in terms of both unitary margin and demand. This article is dealing only with price policy, and puts forward the most important questions, these relate to the effects of the euro and categories of method that could be used to clarify choices, along with the limited number of early results that have been published.
dc.relation.isversionofjnlnameDécisions Marketing
dc.relation.isversionofjnlissue25
dc.relation.isversionofjnldate2002
dc.relation.isversionofjnlpages7-16
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherEMS - Editions Management et Sociétés
dc.subject.ddclabelEconomie financièreen
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceNational
dc.relation.Isversionofjnlpeerreviewedoui
dc.date.updated2019-07-03T14:29:29Z
hal.author.functionaut


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