Design and Identities: the case of carsharing
Martin, Adèle; Darpy, Denis (2014-09), Design and Identities: the case of carsharing, in Bohemia, Erik; Rieple, Alison; Liedtka, Jeanne; Cooper, Rachel, Proceedings of the 19th DMI: Academic Design Management Conference, Design Management Institute : Boston, MA, p. 49-63
TypeCommunication / Conférence
External document linkhttps://hal.archives-ouvertes.fr/hal-01139018
Conference title19th DMI: Academic Design Management Conference: Design Management in an Era of Disruption
Book titleProceedings of the 19th DMI: Academic Design Management Conference
Book authorBohemia, Erik; Rieple, Alison; Liedtka, Jeanne; Cooper, Rachel
Number of pagesXXV-3131
MetadataShow full item record
Abstract (EN)Amongst the collaborative consumptions arising nowadays, sharing is one of the most widespread systems. Sharing traditionally owned objects such as cars has certainly affected the consumer-possessions relationship. This paper shows the role of design in both identity and brand community building, in the context of carsharing. The carsharing system Autolib in Paris is the research field of this paper. Data from the interviews is analysed through a grounded theory method. Consistent, homogenous and peculiar car design helps a personal appropriation of a shared car by its users. In addition some design elements contribute to brand community development, mostly by creating shared rituals.
Subjects / KeywordsAutopartage; Stratégie de marque; Conception centrée sur l'utilisateur; Carsharing; Identities; Brand Communities; User Design
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