Sustainable development, a new source of inspiration for marketing innovation? Focus on five major trends and one innovative project in customer relationship marketing
Le Boulch, Gaël; Oudghiri, Rémy (2013), Sustainable development, a new source of inspiration for marketing innovation? Focus on five major trends and one innovative project in customer relationship marketing, dans McIntyre, John R.; Ivanaj, Silvester; Ivanaj, Vera, Strategies for Sustainable Technologies and Innovations, E. Elgar : Cheltenham, UK, p. 262-276
Type
Chapitre d'ouvrageDate
2013Titre de l'ouvrage
Strategies for Sustainable Technologies and InnovationsAuteurs de l’ouvrage
McIntyre, John R.; Ivanaj, Silvester; Ivanaj, VeraÉditeur
E. Elgar
Ville d’édition
Cheltenham, UK
Isbn
978-1-78100-682-5
Nombre de pages
XXIX-293Pages
262-276
Métadonnées
Afficher la notice complèteMots-clés
Marketing; Innovations; Customer relationship marketing; Sustainable development; Business enterprises; Environmental aspectsJEL
M14 - Corporate Culture; Diversity; Social ResponsibilityM31 - Marketing
O32 - Management of Technological Innovation and R&D
O33 - Technological Change: Choices and Consequences; Diffusion Processes
Q56 - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
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