Abstract (EN)

The tourists’ spending is considered as one of the most important variables in the economic analysis of a destination’s tourism industry. Therefore, the purpose of this study is to examine what type of sport activities influence better sport tourists’ spending in Montenegro. Working on the sample of 197 tourist, our findings indicate that mountain related sport activities such as mountaineering, mountinbiking, rafting and kayaking influence positively sport tourists’ spending during their stay in Montenegro more than water beach sport activities. The contribution of this research is providing several possible directions for both destination and sport managers to improve existing sport activities related to mountain sport as well as to significantly improve beach sport activities in order increase the value and amounts generated by sport activities.