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The contribution of the internet to the strategic positioning of small businesses in the tourism industry

Favre Bonte, Véronique; Tran, Sébastien (2015), The contribution of the internet to the strategic positioning of small businesses in the tourism industry, International Journal of Entrepreneurship and Small Business, 25, 3, p. 296-313. 10.1504/IJESB.2015.069698

Type
Article accepté pour publication ou publié
External document link
https://hal.archives-ouvertes.fr/hal-01278933
Date
2015
Journal name
International Journal of Entrepreneurship and Small Business
Volume
25
Number
3
Publisher
Inderscience
Pages
296-313
Publication identifier
Metadata
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Author(s)
Favre Bonte, Véronique
Institut de Recherche en Gestion et en Economie [IREGE]
Tran, Sébastien
Dauphine Recherches en Management [DRM]
Abstract (EN)
Small and medium-sized enterprises (SMEs) represent a significant share of firms in industrialised countries. However, little work is available concerning small businesses (SB) that have less than 50 employees (according to the majority of official definitions). ICT are considered a contributing factor in the renewal of competitiveness, in particular by reducing constraints that bear on SMEs. In this context, one can ask under what conditions the implementation of a website may change the strategic positioning of small accommodation businesses in the tourism sector.
Subjects / Keywords
Internet; Small businesses; Tourism websites; Small firms; Tourism industry; ICT; Strategic positioning; Tourist accommodation firms
JEL
L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
L83 - Sports; Gambling; Restaurants; Recreation; Tourism
L87 - Postal and Delivery Services
M15 - IT Management