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Marketing employees' learning through contact with marketing service providers (MSPs): analysis and deconstruction of the transmitted knowledge flow.

hal.structure.identifier
dc.contributor.authorMoraux, Hélène*
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorVolle, Pierre*
dc.date.accessioned2016-11-17T14:35:28Z
dc.date.available2016-11-17T14:35:28Z
dc.date.issued2015-05
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/15966
dc.language.isoenen
dc.subjectInter-organizational learningen
dc.subjectKnowledge transferen
dc.subjectMarketing knowledgeen
dc.subjectMarketing assetsen
dc.subjectMarketing resourcesen
dc.subjectMarketing capabilitiesen
dc.subjectMarketing competencesen
dc.subjectMarketing employeesen
dc.subjectMarketing service providersen
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.titleMarketing employees' learning through contact with marketing service providers (MSPs): analysis and deconstruction of the transmitted knowledge flow.en
dc.typeCommunication / Conférence
dc.description.abstractenFacing a more and more complex and moving environment, marketing employees must constantly reinforce their knowledge and their skills. To do so, they can rely on marketing service providers (MSPs) and take advantage of their working interactions to learn. It is then important to get interest in the marketing knowledge flow transmitted by these MSPs during working interactions. This research precisely aims at analyzing and deconstructing the transmitted marketing knowledge flow, using the concept of “marketing assets”. We therefore deconstruct the marketing knowledge flow transmitted by MSPs to marketing employees into marketing “resources”, marketing “capabilities” and marketing “competences”.en
dc.subject.ddclabelMarketingen
dc.relation.conftitle45th European Marketing Academy Conference (EMAC 2015)en
dc.relation.confdate2015-05
dc.relation.confcityLeuvenen
dc.relation.confcountryBelgiumen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2016-11-03T14:43:18Z
hal.identifierhal-01398665*
hal.version1*
hal.update.actionupdateMetadata*
hal.author.functionaut
hal.author.functionaut


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