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The double-edge effect of donation size in retailers charity promotions: When scepticism cools the warm-glow effect

Mimouni-Chaabane, Aïda; Parguel, Béatrice (2016), The double-edge effect of donation size in retailers charity promotions: When scepticism cools the warm-glow effect, Public Policy & Marketing Conference, 2016-06, San Luis Obispo, United States

Type
Communication / Conférence
Date
2016
Titre du colloque
Public Policy & Marketing Conference
Date du colloque
2016-06
Ville du colloque
San Luis Obispo
Pays du colloque
United States
Métadonnées
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Auteur(s)
Mimouni-Chaabane, Aïda

Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]
Mots-clés
marketing; public policy
JEL
M31 - Marketing