The double-edge effect of donation size in retailers charity promotions: When scepticism cools the warm-glow effect

hal.structure.identifier
dc.contributor.author	Mimouni-Chaabane, Aïda	*
hal.structure.identifier	Dauphine Recherches en Management [DRM]
dc.contributor.author	Parguel, Béatrice HAL ID: 11155 ORCID: 0000-0002-2329-6137	*
dc.date.accessioned	2016-12-01T14:11:08Z
dc.date.available	2016-12-01T14:11:08Z
dc.date.issued	2016
dc.identifier.uri	https://basepub.dauphine.fr/handle/123456789/16019
dc.language.iso	en	en
dc.subject	marketing	en
dc.subject	public policy	en
dc.subject.ddc	658.8	en
dc.subject.classificationjel	M.M3.M31	en
dc.title	The double-edge effect of donation size in retailers charity promotions: When scepticism cools the warm-glow effect	en
dc.type	Communication / Conférence
dc.subject.ddclabel	Marketing	en
dc.relation.conftitle	Public Policy & Marketing Conference	en
dc.relation.confdate	2016-06
dc.relation.confcity	San Luis Obispo	en
dc.relation.confcountry	United States	en
dc.relation.forthcoming	non	en
dc.description.ssrncandidate	non	en
dc.description.halcandidate	oui	en
dc.description.readership	recherche	en
dc.description.audience	International	en
dc.relation.Isversionofjnlpeerreviewed	non	en
dc.relation.Isversionofjnlpeerreviewed	non	en
dc.date.updated	2016-11-29T10:56:39Z
hal.identifier	hal-01406757	*
hal.version	1	*
hal.update.action	updateMetadata	*
hal.author.function	aut
hal.author.function	aut

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