Nudging creativity: The effect of priming on individual ideation
Agogué, Marine; Cassotti, Mathieu; Hooge, Sophie; Parguel, Béatrice (2015), Nudging creativity: The effect of priming on individual ideation, Innovation & Product Development Management Conference, 2015-06, Copenhague, Denmark
Type
Communication / ConférenceDate
2015Conference title
Innovation & Product Development Management ConferenceConference date
2015-06Conference city
CopenhagueConference country
DenmarkMetadata
Show full item recordAuthor(s)
Agogué, MarineCassotti, Mathieu

Laboratoire de psychologie du développement et de l'éducation de l'enfant [LaPsyDÉ - UMR 8240]
Hooge, Sophie
Centre de Gestion Scientifique i3 [CGS i3]
Parguel, Béatrice

Dauphine Recherches en Management [DRM]
Abstract (EN)
Creative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individualsSubjects / Keywords
Nudges; Experiments; Priming; Nudge theory; Creative thinking; CreativityRelated items
Showing items related by title and author.
-
Parguel, Béatrice; Agogué, Marine; Cassotti, Mathieu; Hooge, Sophie (2016) Communication / Conférence
-
Agogué, Marine; Cassotti, Mathieu; Hooge, Sophie; Parguel, Béatrice (2015) Communication / Conférence
-
Agogué, Marine; Parguel, Béatrice (2020) Article accepté pour publication ou publié
-
Agogué, Marine; Parguel, Béatrice (2021) Communication / Conférence
-
Agogué, Marine; Fromont, Amélie; Parguel, Béatrice (2017) Communication / Conférence