Nudging creativity: The effect of priming on individual ideation
Parguel, Béatrice; Agogué, Marine; Cassotti, Mathieu; Hooge, Sophie (2016), Nudging creativity: The effect of priming on individual ideation, EMAC Conference, 2016-05, Oslo, Norway
Type
Communication / ConférenceDate
2016Conference title
EMAC ConferenceConference date
2016-05Conference city
OsloConference country
NorwayMetadata
Show full item recordAuthor(s)
Parguel, Béatrice
Dauphine Recherches en Management [DRM]
Agogué, Marine
Cassotti, Mathieu

Laboratoire de psychologie du développement et de l'éducation de l'enfant [LaPsyDÉ - UMR 8240]
Hooge, Sophie
Centre de Gestion Scientifique i3 [CGS i3]
Abstract (EN)
Creative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individualsSubjects / Keywords
Creative thinking; Creativity; Nudge theory; Experiments; Priming; Nuges; marketingRelated items
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