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Social labeling as a motivator to preadolescents proenvironmental behaviors: Theoretical explanation to the moderating effect of age through self-concept clarity

Charry, Karine; Parguel, Béatrice; Bourjot-Deparis, Julien (2016), Social labeling as a motivator to preadolescents proenvironmental behaviors: Theoretical explanation to the moderating effect of age through self-concept clarity, Public Policy & Marketing Conference, 2016-06, San Luis Obispo, United States

Type
Communication / Conférence
Date
2016
Conference title
Public Policy & Marketing Conference
Conference date
2016-06
Conference city
San Luis Obispo
Conference country
United States
Metadata
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Author(s)
Charry, Karine
IESEG
Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]
Bourjot-Deparis, Julien
Dauphine Recherches en Management [DRM]
Subjects / Keywords
Marketing
JEL
M31 - Marketing
D10 - General