The right age to feel green – Age as a moderator of social labeling influence on children’s pro‐environmental behaviors
Bourjot-Deparis, Julien; Charry, Karine; Parguel, Béatrice (2014), The right age to feel green – Age as a moderator of social labeling influence on children’s pro‐environmental behaviors, Global Marketing Conference, 2014-07, Singapour, Singapore
Type
Communication / ConférenceDate
2014Conference title
Global Marketing ConferenceConference date
2014-07Conference city
SingapourConference country
SingaporeMetadata
Show full item recordAuthor(s)
Bourjot-Deparis, JulienCharry, Karine
IESEG
Parguel, Béatrice

Dauphine Recherches en Management [DRM]
Subjects / Keywords
environment; environnement; Marketing; Label, comportement consommateurJEL
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