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The right age to feel green – Age as a moderator of social labeling influence on children’s pro‐environmental behaviors

Bourjot-Deparis, Julien; Charry, Karine; Parguel, Béatrice (2014), The right age to feel green – Age as a moderator of social labeling influence on children’s pro‐environmental behaviors, Global Marketing Conference, 2014-07, Singapour, Singapore

Type
Communication / Conférence
Date
2014
Conference title
Global Marketing Conference
Conference date
2014-07
Conference city
Singapour
Conference country
Singapore
Metadata
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Author(s)
Bourjot-Deparis, Julien

Charry, Karine
IESEG
Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]
Subjects / Keywords
environment; environnement; Marketing; Label, comportement consommateur
JEL
M31 - Marketing