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Customer orientation and firm’s business performance A moderated mediation model of environmental customer innovation and contextual factors

Pekovic, Sanja; Rolland, Sylvie (2016), Customer orientation and firm’s business performance A moderated mediation model of environmental customer innovation and contextual factors, European Journal of Marketing, 50, 12, p. 2162 - 2191. 10.1108/EJM-08-2015-0584

Type
Article accepté pour publication ou publié
Date
2016
Journal name
European Journal of Marketing
Volume
50
Number
12
Pages
2162 - 2191
Publication identifier
Metadata
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Author(s)
Pekovic, Sanja
Rolland, Sylvie
Abstract (EN)
The purpose of this study is to develop a better theoretical and empirical understanding of the causal and contextual mechanisms explaining the relationship between customer orientation and business performance.
Subjects / Keywords
Sustainable development; Contingency theory; Customer orientation; Empirical research; Studies; Retailing; Market orientation; Research; Mediation; Consumer behavior; Variables; Sustainability
JEL
Q56 - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
D12 - Consumer Economics: Empirical Analysis
D10 - General
M31 - Marketing