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The Role of Design in the Appropriation of Shared Objects: Autolib in Paris

Martin, Adèle; Darpy, Denis (2015), The Role of Design in the Appropriation of Shared Objects: Autolib in Paris, in Kristin Diehl and Carolyn Yoon, Advances in Consumer Research, vol 43, Association for Consumer Research : Urbana, Ill., p. 388-392

Type
Communication / Conférence
External document link
http://www.acrwebsite.org/volumes/1019609/volumes/v43/NA-43
Date
2015
Book title
Advances in Consumer Research, vol 43
Book author
Kristin Diehl and Carolyn Yoon
Publisher
Association for Consumer Research
Published in
Urbana, Ill.
Pages
388-392
Metadata
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Author(s)
Martin, Adèle
Darpy, Denis
Abstract (EN)
This article looks at consumers’ appropriation of cars in a carsharing system. Underpinned by research on design and design knowledge, our paper illustrates how specific design elements contributed to the appropriation of shared vehicles through controlling, knowing and creating the product and the service.
Subjects / Keywords
Appropriation; Design
JEL
M31 - Marketing