The Role of Design in the Appropriation of Shared Objects: Autolib in Paris
Martin, Adèle; Darpy, Denis (2015), The Role of Design in the Appropriation of Shared Objects: Autolib in Paris, in Kristin Diehl and Carolyn Yoon, Advances in Consumer Research, vol 43, Association for Consumer Research : Urbana, Ill., p. 388-392
TypeCommunication / Conférence
External document linkhttp://www.acrwebsite.org/volumes/1019609/volumes/v43/NA-43
Book titleAdvances in Consumer Research, vol 43
Book authorKristin Diehl and Carolyn Yoon
MetadataShow full item record
Abstract (EN)This article looks at consumers’ appropriation of cars in a carsharing system. Underpinned by research on design and design knowledge, our paper illustrates how specific design elements contributed to the appropriation of shared vehicles through controlling, knowing and creating the product and the service.
Subjects / KeywordsAppropriation; Design
JELM31 - Marketing
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