The Role of Design in the Appropriation of Shared Objects: Autolib in Paris
Martin, Adèle; Darpy, Denis (2015), The Role of Design in the Appropriation of Shared Objects: Autolib in Paris, dans Kristin Diehl and Carolyn Yoon, Advances in Consumer Research, vol 43, Association for Consumer Research : Urbana, Ill., p. 388-392
Type
Communication / ConférenceLien vers un document non conservé dans cette base
http://www.acrwebsite.org/volumes/1019609/volumes/v43/NA-43Date
2015Titre de l'ouvrage
Advances in Consumer Research, vol 43Auteurs de l’ouvrage
Kristin Diehl and Carolyn YoonÉditeur
Association for Consumer Research
Ville d’édition
Urbana, Ill.
Pages
388-392
Métadonnées
Afficher la notice complèteRésumé (EN)
This article looks at consumers’ appropriation of cars in a carsharing system. Underpinned by research on design and design knowledge, our paper illustrates how specific design elements contributed to the appropriation of shared vehicles through controlling, knowing and creating the product and the service.Mots-clés
Appropriation; DesignJEL
M31 - MarketingPublications associées
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