Estimation of Product Category Sales Responsiveness to Allocated Shelf-Space
Desmet, Pierre; Renaudin, Valérie (1998), Estimation of Product Category Sales Responsiveness to Allocated Shelf-Space, International Journal of Research in Marketing, 15, 5, p. 443-457. http://dx.doi.org/10.1016/S0167-8116(98)00018-4
TypeArticle accepté pour publication ou publié
Journal nameInternational Journal of Research in Marketing
MetadataShow full item record
Abstract (EN)A retail chain manager must draw on experience based on data available from his points of sale to diagnose space misallocations in stores and to make recommendations. This paper presents an empirical estimate of shelf space elasticities from a variety store chain database at product category level with a share of space vs. share of sales econometric model. It suggests that external influences could explain space elasticity differences. Results show that space elasticities increase with the impulse buying rate of the product category and do not depend on the type of store.
Subjects / KeywordsImpulse buying; Shelf space elasticities; Space allocation; merchandising
JELM31 - Marketing
Showing items related by title and author.
Estimating Shelf-space elasticity for product categories: A preliminary step to hierarchical space allocation in stores belonging to a chain Desmet, Pierre; Renaudin, Valérie (1997) Communication / Conférence
Derivative-Free Estimation of the Score Vector and Observed Information Matrix with Application to State-Space Models Rubenthaler, Sylvain; Jacob, Pierre E.; Doucet, Arnaud (2013) Document de travail / Working paper
Cadenat, Sandrine; Bonnemaizon, Audrey; Benoît-Moreau, Florence; Renaudin, Valérie (2013) Article accepté pour publication ou publié