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Slow Fashion Consumption Among Young French Customers : The Effects of Perceived Equity and Nostalgia on Unlocking the Willingness to Pay Premium Prices and on the Intention to Buy

El Bouchikhi, Yassine; Guiot, Denis (2018), Slow Fashion Consumption Among Young French Customers : The Effects of Perceived Equity and Nostalgia on Unlocking the Willingness to Pay Premium Prices and on the Intention to Buy, EMAC 2018, Glasgow, UNITED KINGDOM

Type
Communication / Conférence
External document link
https://econpapers.repec.org/paper/haljournl/hal-01894836.htm
Date
2018
Conference title
EMAC 2018
Conference city
Glasgow
Conference country
UNITED KINGDOM
Metadata
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Author(s)
El Bouchikhi, Yassine

Guiot, Denis
Dauphine Recherches en Management [DRM]
Subjects / Keywords
Fashion; Customers; French Customers; Young French Customers; Consumer Behaviour; Consumption; Comportement du consommateur; Consommation durable; Consommation écologique; Sustainable consumption; Green Consumption
JEL
M31 - Marketing