Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach
Feiereisen, Stéphanie; Rasolofoarison, Dina; de Valck, Kristine; Schmitt, Julien (2019), Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach, Journal of Business Research, 95, February, p. 253-265. 10.1016/j.jbusres.2018.08.024
Type
Article accepté pour publication ou publiéDate
2019Journal name
Journal of Business ResearchVolume
95Number
FebruaryPublisher
Elsevier
Pages
253-265
Publication identifier
Metadata
Show full item recordAuthor(s)
Feiereisen, StéphanieRasolofoarison, Dina
Dauphine Recherches en Management [DRM]
de Valck, Kristine
Schmitt, Julien

Abstract (EN)
The present research investigates how traditional roles of television (TV) in structuring consumers' everyday lives and fostering social relationships change when emerging adults switch to the digital (i.e., non-linear) network, as well as how they experience these changes. We use a practice-theory-based lens to explore (1) how switching to the digital network triggers misalignments in emerging adults' TV series viewing practice configurations, and (2) how they address these threats to the smooth performance of their practice triad. Through in-depth interviews, we identify key tensions stemming from emerging adults' experienced loss of structure and consumption sociality. Further, we delineate the realignment strategies consumers employ to stabilize their practice triad. The present research expands the current understanding of the role of TV in structuring the fabric of consumers' lives and nurturing social bonds in the digital age.Subjects / Keywords
Television series; Emerging adults; Digital network; Practice theory; In-depth interviewsRelated items
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