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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDesmet, Pierre
dc.date.accessioned2019-05-17T10:00:32Z
dc.date.available2019-05-17T10:00:32Z
dc.date.issued1995
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/18919
dc.language.isoenen
dc.subjectcatalogen
dc.subjectspace allocationen
dc.subjectmodelen
dc.subjectprice elasticityen
dc.subjectmechanical variablesen
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelC.C8.C82en
dc.subject.classificationjelM.M3.M31en
dc.titleMerchandising and the life cycle of books sold by mailen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenSpace allocation is a major decision for the catalog business. It depends on the demand function and management constraints. Sales elasticities with respect to price and catalog space allocated to books sold by mail order are measured at different stages of the product's life cycle. Econometric analysis of a sample of more than 700 observations for books sold by a French catalog club confirms that price elasticity is higher for repeats than for new books. Surprisingly, space elasticity is stable for the two groups. The study also concludes that some results obtained in advertising research on the effect of so‐called mechanical variables of catalog display (frame, left/right page, etc.) are also valid for catalogs.en
dc.relation.isversionofjnlnameJournal of Direct Marketing / Journal of Interactive Marketing
dc.relation.isversionofjnlvol9en
dc.relation.isversionofjnlissue3en
dc.relation.isversionofjnldate1995
dc.relation.isversionofjnlpages61-71en
dc.relation.isversionofdoi10.1002/dir.4000090308en
dc.subject.ddclabelÉtudes et analyses des marchésen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2019-04-29T14:53:37Z
hal.identifierhal-02132588*
hal.version1*
hal.author.functionaut


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