Challenges and pitfalls for direct mail across borders: the European example
Desmet, Pierre; Xardel, Dominique (1996), Challenges and pitfalls for direct mail across borders: the European example, Journal of Direct Marketing / Journal of Interactive Marketing, 10, 3, p. 48-60. 10.1002/(SICI)1522-7138(199622)10:3<48::AID-DIR4>3.0.CO;2-Y
TypeArticle accepté pour publication ou publié
Journal nameJournal of Direct Marketing / Journal of Interactive Marketing
MetadataShow full item record
Abstract (EN)Mail order companies continue their development in Europe, often operating simultaneously in different countries. Both globalization efforts and liberalization from public monopolies can be observed. Logistics and cross-border organizations play a key role, as does consideration of market specifics for each country.
Subjects / Keywordscatalog; europe; borders; globalization; markets
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