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Marketing Direct

Desmet, Pierre (1999), Marketing Direct, in Le Duff, Robert, Encyclopédie de la Gestion et du Management - E.G.M, Dalloz : Paris, p. 788-790

Type
Chapitre d'ouvrage
Date
1999
Book title
Encyclopédie de la Gestion et du Management - E.G.M
Book author
Le Duff, Robert
Publisher
Dalloz
Published in
Paris
ISBN
978-2247026531
Number of pages
1644
Pages
788-790
Metadata
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Author(s)
Desmet, Pierre
Dauphine Recherches en Management [DRM]
Subjects / Keywords
base de donneés client; promotion; communication
JEL
L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
M31 - Marketing