Marketing Direct

hal.structure.identifier	Dauphine Recherches en Management [DRM]
dc.contributor.author	Desmet, Pierre	*
dc.date.accessioned	2019-09-02T15:31:58Z
dc.date.available	2019-09-02T15:31:58Z
dc.date.issued	1999
dc.identifier.uri	https://basepub.dauphine.fr/handle/123456789/19634
dc.language.iso	fr	en
dc.subject	base de donneés client	en
dc.subject	promotion	en
dc.subject	communication	en
dc.subject.ddc	658.8	en
dc.subject.classificationjel	L.L1.L11	en
dc.subject.classificationjel	M.M3.M31	en
dc.title	Marketing Direct	en
dc.type	Chapitre d'ouvrage
dc.identifier.citationpages	788-790	en
dc.relation.ispartoftitle	Encyclopédie de la Gestion et du Management - E.G.M	en
dc.relation.ispartofeditor	Le Duff, Robert
dc.relation.ispartofpublname	Dalloz	en
dc.relation.ispartofpublcity	Paris	en
dc.relation.ispartofdate	1999
dc.relation.ispartofpages	1644	en
dc.subject.ddclabel	Marketing direct	en
dc.relation.ispartofisbn	978-2247026531	en
dc.relation.forthcoming	non	en
dc.description.ssrncandidate	non	en
dc.description.halcandidate	non	en
dc.description.readership	non-recherche	en
dc.description.audience	National	en
dc.date.updated	2019-08-28T14:04:34Z
hal.author.function	aut

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