Thumbnail - Request a copy

La vente directe et le marketing direct

Desmet, Pierre; Nyeck, Simon (1999), La vente directe et le marketing direct, in Dayan, Armand, Manuel de gestion, Ellipses : Paris, p. 467-472

Type
Chapitre d'ouvrage
Date
1999
Book title
Manuel de gestion
Book author
Dayan, Armand
Publisher
Ellipses
Published in
Paris
ISBN
9782729822187
Number of pages
1088
Pages
467-472
Metadata
Show full item record
Author(s)
Desmet, Pierre
Dauphine Recherches en Management [DRM]
Nyeck, Simon
ESSEC Business School
Subjects / Keywords
commerce; publicité; communication; distribution
JEL
M31 - Marketing