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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDesmet, Pierre
hal.structure.identifierESSEC Business School
dc.contributor.authorNyeck, Simon
dc.date.accessioned2019-09-02T15:48:05Z
dc.date.available2019-09-02T15:48:05Z
dc.date.issued1999
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/19636
dc.language.isofren
dc.subjectcommerceen
dc.subjectpublicitéen
dc.subjectcommunicationen
dc.subjectdistributionen
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.titleLa vente directe et le marketing directen
dc.typeChapitre d'ouvrage
dc.identifier.citationpages467-472en
dc.relation.ispartoftitleManuel de gestionen
dc.relation.ispartofeditorDayan, Armand
dc.relation.ispartofpublnameEllipsesen
dc.relation.ispartofpublcityParisen
dc.relation.ispartofdate1999
dc.relation.ispartofpages1088en
dc.contributor.countryeditoruniversityotherFRANCE
dc.subject.ddclabelMarketing directen
dc.relation.ispartofisbn9782729822187en
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidatenonen
dc.description.readershipnon-rechercheen
dc.description.audienceNationalen
dc.date.updated2019-08-28T14:04:48Z
hal.author.functionaut
hal.author.functionaut


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