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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDesmet, Pierre
dc.date.accessioned2019-09-03T10:02:48Z
dc.date.available2019-09-03T10:02:48Z
dc.date.issued1999
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/19645
dc.language.isofren
dc.subjectétudes du consommateuren
dc.subjectpromotion des ventesen
dc.subjectmarketing directen
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelL.L1.L11en
dc.titleObjets de recherche traditionnels, mais en pleine évolution : promotion et échange, renouveau du prix, marketing directen
dc.typeChapitre d'ouvrage
dc.identifier.citationpages235-252en
dc.relation.ispartoftitleFaire de la recherche en marketing ?en
dc.relation.ispartofeditorPras, Bernard
dc.relation.ispartofpublnameVuiberten
dc.relation.ispartofpublcityParisen
dc.relation.ispartofdate1999
dc.relation.ispartofpages325en
dc.subject.ddclabelMarketing directen
dc.relation.ispartofisbn978-2711779901en
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidatenonen
dc.description.readershipnon-rechercheen
dc.description.audienceNationalen
dc.date.updated2019-08-28T14:04:55Z
hal.author.functionaut


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