Race in the Marketplace - Crossing Critical Boundaries
Johnson, Guillaume D.; Thomas, Kevin D.; Harrison, Anthony Kwame; Grier, Sonya A. (2019), Race in the Marketplace - Crossing Critical Boundaries, Springer International Publishing : Berlin Heidelberg. https://doi.org/10.1007/978-3-030-11711-5
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Author(s)Johnson, Guillaume D.
Dauphine Recherches en Management [DRM]
Thomas, Kevin D.
University of Texas
Harrison, Anthony Kwame
Virginia Polytechnic and State University
Grier, Sonya A.
Abstract (EN)This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Subjects / Keywordsconsumption; digital experience; target marketing; big data; racial identity; crowd-based markets
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