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Race in the Marketplace - Crossing Critical Boundaries

hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorJohnson, Guillaume D.
hal.structure.identifierUniversity of Texas
dc.contributor.authorThomas, Kevin D.
hal.structure.identifierVirginia Polytechnic and State University
dc.contributor.authorHarrison, Anthony Kwame
hal.structure.identifier
dc.contributor.authorGrier, Sonya A.
dc.date.accessioned2019-09-17T10:00:02Z
dc.date.available2019-09-17T10:00:02Z
dc.date.issued2019
dc.identifier.isbn978-3-030-11710-8en
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/19830
dc.language.isoenen
dc.subjectconsumptionen
dc.subjectdigital experienceen
dc.subjecttarget marketingen
dc.subjectbig dataen
dc.subjectracial identityen
dc.subjectcrowd-based marketsen
dc.subject.ddc658.8en
dc.subject.classificationjelJ.J1.J15en
dc.subject.classificationjelO.O3.O33en
dc.subject.classificationjelM.M3.M31en
dc.titleRace in the Marketplace - Crossing Critical Boundariesen
dc.typeOuvrage
dc.description.abstractenThis volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.en
dc.publisher.nameSpringer International Publishingen
dc.publisher.cityBerlin Heidelbergen
dc.relation.isversionofbkurlhttps://doi.org/10.1007/978-3-030-11711-5en
dc.subject.ddclabelEtudes et analyses des marchésen
dc.identifier.citationdate2019
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.date.updated2019-09-17T07:50:58Z
hal.identifierhal-02290001*
hal.version1*
hal.author.functionaut
hal.author.functionaut
hal.author.functionaut
hal.author.functionaut


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