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Pratiques des réseaux de neurones en marketing

Desmet, Pierre (2003), Pratiques des réseaux de neurones en marketing, 10ème Rencontre Internationale ACSEG (Approches connexionnistes en sciences économiques et de gestion), 2003, Nantes, FRANCE

Type
Communication / Conférence
Date
2003
Conference title
10ème Rencontre Internationale ACSEG (Approches connexionnistes en sciences économiques et de gestion)
Conference date
2003
Conference city
Nantes
Conference country
FRANCE
Metadata
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Author(s)
Desmet, Pierre
Abstract (FR)
La communication présente les principales applications de réseaux de neurones en marketing
Abstract (EN)
Practitioners' use of neural networks in marketing is picking up slightly. By a review of the literature published in marketing on the two main networks (MLP and kohonen maps) and an anlysis of experts inteviews, the paper aims to identify successful applications, advantages and limitations of neural networks, as well as practical obstacles putting a brake on its growth.
Subjects / Keywords
réseaux de neurones; marketing
JEL
M31 - Marketing