Navigating Narratives: Time and Space Navigation and Narrative Experiences
Feiereisen, Stéphanie; Rasolofoarison, Dina; Russell, Cristel; Schau, Hope (2019), Navigating Narratives: Time and Space Navigation and Narrative Experiences, 2019 ACR Conference, NA - Advances in Consumer Research : Duluth
Type
Communication / ConférenceDate
2019Conference title
2019 ACR ConferenceConference date
2019Conference city
DuluthBook title
2019 ACR ConferencePublisher
NA - Advances in Consumer Research
Published in
Duluth
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Show full item recordAbstract (EN)
We develop a theory of narrative navigation and unveil how consumers navigate narratives across time and space using an interpretive research strategy with TV series viewers. The theory of narrative navigation has implications for our understanding of narrative consumption, transmedia storytelling and interpretive communities.Subjects / Keywords
consumer behaviour; narrative consumption; digital devicesRelated items
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