Pivoting Business Model: a Two-stroke Sensemaking Process
Laszczuk, Alexis; Garreau, Lionel (2020), Pivoting Business Model: a Two-stroke Sensemaking Process, XXIXème conférence de l'AIMS, 2020
TypeCommunication / Conférence
External document linkhttps://www.strategie-aims.com/events/conferences/31-xxixeme-conference-de-l-aims/communications/5524-pivoting-business-model-a-two-stroke-sensemaking-process/download
Conference titleXXIXème conférence de l'AIMS
Association internationale de management stratégique
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Abstract (EN)Pivoting business model is a major concern for businessventures that need to bring into line their business model with various constrains and opportunities. This article develops a sensemaking perspective on pivoting business model. We show that pivoting business model unfolds through a two-stroke sensemakingprocess that sequentially addresses the external and the internal consistency of business model.We provide a model of pivoting business model that stresses that pivoting is not only an iteration of tentative new answer to external expectations, but can also beconsidered as a cyclical process that continuously re-addresses the external and internal logicof the businessventurethrough interactions withstakeholders.
Subjects / Keywordspivot; business model; sensemaking; qualitative study
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