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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorBenoît-Moreau, Florence
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDelacroix, Eva
dc.date.accessioned2021-01-22T08:59:03Z
dc.date.available2021-01-22T08:59:03Z
dc.date.issued2020
dc.identifier.isbn978-2-37687-369-3en
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/21525
dc.language.isofren
dc.subjectstéréotypes de genreen
dc.subjectInégalités hommes-femmesen
dc.subjectmarketing genréen
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelJ.J1.J16en
dc.titleGenre et Marketing : l'influence des stratégies marketing sur les stéréotypes de genreen
dc.typeOuvrage
dc.publisher.cityColombelles (Calvados)en
dc.subject.ddclabelMarketing directen
dc.identifier.citationdate2020
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceNationalen
dc.date.updated2021-01-20T17:02:54Z
hal.identifierhal-03118309*
hal.version1*
hal.author.functionaut
hal.author.functionaut


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