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'Becoming mainstream': the professionalization and corporatization of digital nomadism

Aroles, Jeremy; Granter, Edward; de Vaujany, François-Xavier (2020), 'Becoming mainstream': the professionalization and corporatization of digital nomadism, New Technology, Work and Employment, 35, 1, p. 114-129. 10.1111/ntwe.12158

Type
Article accepté pour publication ou publié
Date
2020
Nom de la revue
New Technology, Work and Employment
Volume
35
Numéro
1
Éditeur
Wiley
Pages
114-129
Identifiant publication
10.1111/ntwe.12158
Métadonnées
Afficher la notice complète
Auteur(s)
Aroles, Jeremy cc
Alliance Manchester Business School [Alliance MBS]
Granter, Edward
Birmingham Business School
de Vaujany, François-Xavier
Dauphine Recherches en Management [DRM]
Résumé (EN)
Digital nomadism, a mobile lifestyle that encompasses a wide array of professional endeavours, ranging from corporate remote workers to digital entrepreneurs, has benefitted from a steadily growing appeal. Despite this, there is a dearth of research exploring the premises and development of digital nomadism. This paper is concerned with the image of digital nomadism, its underlying structure and practices, and its relation to the current world of work. In order to explore these aspects and problematise digital nomadism, the paper traces the development of digital nomadism and takes inspiration from the Deleuzo-Guattarian image of the nomad. Adopting a qualitative approach to content analysis, this paper argues that digital nomadism is becoming increasingly institutionalised and professionalised, and, as such, is distant from the emancipatory dimension underlying its discourse and many of its cultural representations. Overall, digital nomadism appears as an extension of capitalist logics, rather than an alternative to them.
Mots-clés
digital nomadism; new ways of working; future of work; professionalisation; corporatisation; gig economy; institutionalisation
JEL
M54 - Labor Management
O33 - Technological Change: Choices and Consequences; Diffusion Processes

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